If you're doing content marketing but still haven't figured out video, you're living most of your chips on the table. And if you're still wondering “How exactly can video take my content marketing to the next level”, here are just four of the many reasons why you can't ignore video any longer.

1. Videos are a great way to engage new prospects

Educational videos where you teach your audience about top of mind topics are a great way to engage new prospects, so they get to know, like and trust you, are key part of the client journey.

2. Video gets preferential treatment on all major platforms

Video gets preferential treatment on all major platforms like Google search and LinkedIn feeds because it's proven to get the highest engagement. In fact, some research shows that video has 50 times higher chance to appear on the front page of Google organic search results compared to the same topic that lives in a text blog post.

3. Videos on your website improve SEO

Assuming you embed your videos on your website, they will improve your website SEO because they lower your site bounce rate and increase the time visitors spend on your site.

4. Video is considered the best way to get high value content in front of the right audience.

Say you spent a lot of time and effort and money to produce a great white paper. How are you going to get it in front of your audience? With a targeted video ad, you can get it in front of the right people in the most cost-effective way.

Take a look at some of your competitors and see how they're using video on YouTube and LinkedIn. If they're not using any video, imagine being the first one. Your competitors are fighting each other over SEO and SEM, all the usual tactics, whereas you can be on YouTube without any direct competition.

And finally, don't limit yourself to what your competitors are doing. Look at companies that you aspire to become. Check out companies from other industries that you look up to. What are they doing with video? Chances are the bigger companies are already investing heavily in the video presence. That's because they have the money and the resources. But what if you could produce the same quality video presence at a fraction of the cost? Stay tuned for videos with tips to help you do exactly that and leapfrog the competition. Don't forget to subscribe and click the notification bell to the right, so you'll know every time we post a new video.