In this video, you’ll see why video can really boost your Adwords ROI by improving your conversions.
If Adwords pay-per-click is one of your primary traffic acquisition channels, then you HAVE to look at what video has to offer.
Think about it: you spend a major part of your marketing budget to get potential customers on a landing page. And you’ve A/B tested and optimized that page down to the color of each button and the font in the footer. But you’re still getting high bounce rates and wish you had higher conversions.
That’s because, no matter how great your copy on the landing page, only a tiny fraction of your traffic will bother to read it. Whereas they’re much more likely to engage with a video.
Make a mental note to keep track of this next time you go to a landing page. If it has a video, how many times out of 10 do you click the “play” button? Most people go straight for that play button! Because everyone’s tired of reading text… and we just want to know “what’s in it for me” right now! For that, there’s nothing that works better than a master-crafted explainer, above the fold of your landing page.
A good explainer video has the power to grab your audience’s attention and demonstrate your value proposition & differentiation. After they watch the video, your viewers should know exactly what you do, how you’re different, and why they should be working with you, instead of the competition.
The result? You should start seeing a higher conversion rate from visitors!
If you’re spending $10,000 or $100,000 on Adwords PPC let’s say over a year, and you get a 1% conversion rate on your landing page… how much is it worth to boost that rate to 2%? That’s right, it would be like you just got double the budget!
Now, the problem is, you don’t know how much a video can improve your conversion rate. So take it slow. Don’t go with the most expensive production company. Maybe go with someone in-between for starters. And see how that improves your conversion. If you start seeing results, you can always upgrade the video.
The real question is: the way the cost of PPC is going higher and higher, can you really afford NOT to look at how much video can help you stretch your advertising budget?