If Adwords PPC is one of your primary traffic / customer acquisition channels, then you HAVE to look at what video has to offer.
Think about it:
You spend a major part of your marketing budget to get potential customers on a landing page. And you’ve optimized that page down to the color of the button and the text in the footer. But you’re still getting high bounce rates and wish you had higher conversions. Video can really help!
No matter how great your copy on the landing page is, only a tiny fraction of your traffic will bother to read it. Whereas they’re much more likely to engage with a video. A good explainer video has the power to grab your audience’s attention and demonstrate your value proposition & differentiation.
Make a mental note to keep track of this next time you go to a landing page. If it has a video, how many times out of 10 do you click the “play” button? In most cases, it’s 10 out of 10. Because we’re tired of reading text… we want to know “what’s in it for me” right now! And there’s nothing that works better than a master-crafted explainer above the fold.
Yes, it can be expensive
But here’s how you can think of the investment. If you’re spending $10,000 or $100,000 on Adwords PPC with a 1% conversion rate on your landing page… how much is it worth to boost that rate to 2%?
In fact, can you really risk NOT getting a video? You could be wasting half your marketing budget, or worse yet your competitors may get a video and leave you in the dust!
If you work with people who “get” your business and objectives, and who’ve done this many-many times before, they can really help get you real results. Even if the video costs $5,000 (or more in some cases), it’s definitely worth it! And yes you can save a few bucks by going through Upwork or Fiverr, but do you really want to risk the quality of your main conversion driver?
In fact, our team has come up with sort of a no-brainer proposal for companies that qualify: we’ll produce the video for free and tie the budget to performance improvement. That’s a true “zero risk / pay for performance” model.