When you go to a production company and say “I need a video” they’ll gladly take your business without questions.
THAT’s where we’re different. We start with questions:
- Why do you need a video?
- How are you going to use the video?
- Have you considered other areas where video might help?
- Without a video strategy, 9 times out of 10 your video will fail.
WHAT is a video strategy?
Getting a more holistic picture of your organization helps us recommend how video can truly boost your initiatives and help you reach your goals.
You plan your business goals for the full year. Similarly, a video strategy plans your video needs for the full year.
A video strategy answers:
How many and what type of videos do you need? And then, how are you going to promote or distribute them in order to get a compelling ROI from them?
Is it for you?
A good indication that you could really benefit from a video strategy is based on your answers to the questions below.
Answer the questions below:
- How many employees do you have?
If you have >25 employees maybe you need some training and onboarding videos so new additions to the team hit the ground running. If you have >1,000 employees then a video strategy for your HR department is a no-brainer!
- How complicated is your product?
Maybe you need onboarding videos to explain different features to clients or show them how to get the most out of them.
- What is the decision process of a potential client?
How much research do they do on their own, what are the common questions they’re trying to answer? Maybe you can produce videos helping them navigate the landscape and provide them with objective answers.
- What’s your content marketing strategy?
If you’re posting a lot of blogs or producing white papers, maybe you can turn your best ones into video or summarize white papers into video to drive awareness & engagement.
- Are you running email or other outreach campaigns?
Video has been shown to improve engagement and click-through-rates by 50-150%.
These are just a few of the questions to consider. We can set up a call (click below) to help you assess whether a video strategy is the right next step for your business.
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