If you're doing content marketing but still haven't figured out video, you're living most of your chips on the table. And if you're still wondering “How exactly can video take my content marketing to the next level”, here are just four of the many reasons why you can't ignore video any longer.
How to approach editing | Video Content Marketing
This video is the 5th one from a series of videos where we explain how we work with our clients to produce and promote their videos for content marketing, in 7 steps. In the previous video, we talked about the 4th step: CAPTURING YOUR CONTENT. In this video we are going to talk about the 5th Step: EDITING.
Why do you prefer Account-Based Marketing?
What has really shown us, order of magnitude higher ROI, has been the account-based marketing. Where we are tightly aligned with what the sales and account teams are doing and we as #marketing team can understand, what the client really needs in the next three, six, nine months. And we can create content and collateral that's aligned with the strategy and the pipeline that we have for the customer. So, that has worked really well.
Why you need to Start your Corporate Video Channel NOW!
First, content is getting consumed increasingly on mobile. The result is that fewer people are reading content, but they're definitely watching video. You can do a quick test on the next time you check your LinkedIn feed. When you scroll down, do you stop and read the text posts or do you focus on the videos?
Video Content Marketing: How to capture the content for your videos
This video is the 4th one from a series of videos where we explain how we work with our clients to produce and promote their videos for content marketing, in 7 steps.
In the previous video, we talked about the 3rd step: DRAFTING YOUR CONTENT.
In this video we are going to talk about the 4th Step: CAPTURING YOUR CONTENT
When is a Company Ready for Rapid Growth
It's funny, I've worked with businesses that have been treading water for the last 10 years, in that feast-and-famine kind of focus because I think when we stay in that transactional mindset of defining ourselves by the commodity, people are like, "Oh, can you just do this one thing? Can you just do this one thing?" We're constantly finding ourselves hustling, so there are businesses that just get it right and they succeed. There are a lot of businesses that I work with and they're like, "Gosh, I wish I'd met you 10 years ago because I've just been stuck in this hustle for the last 10 years."
How to Produce your Video Content - Video Content Marketing 101
How UPS uses its YouTube channel successfully to connect with its audience.
Hi. So welcome to another YouTube channel case study.
So far in our case studies, we've mostly looked at individuals, real estate agents, financial advisors, marketing experts, people who've been using YouTube channels as a way to connect with their audiences and grow their businesses.
Now the thing is about YouTube is anybody can use it, from the individual all the way up to the large company. So in this case study, I wanted to shift the focus from the individual to the company. Are there companies out there that are using YouTube channels successfully to grow their business, connect with their audiences?
Drafting you video content
This video is the 3rd one from a series of videos where we explain how we work with our clients to produce and promote their videos for content marketing, in 7 steps.
In the previous video, we talked about the 2nd step: Refining your video content ideas, where you go over the preliminary ideas you got from Step 1 and refine them based on your experience and expertise.
In this video we are going to talk about the 3rd Step: DRAFTING YOUR CONTENT