It’s all about adding value!
Produce videos that address top-of-mind pain points for your audience and post them regularly on YouTube & LinkedIn. That way, your audience gets to know -> like -> trust you, and they see you as a trusted advisor who can guide them to success.
How to start with Thought Leadership on YouTube and LinkedIn
WHAT TOPICS TO COVER
You don’t have to re-invent the wheel here. Chances are with some research we can identify the hot topics that are top-of-mind and will resonate with your audience.
HOW TO PRODUCE
You don’t have to go “all out” here. Sure there are some amazing-looking videos by pro business YouTubers. But for now, the most important thing is to get started. And all you need is the minimum requirements for success: HD camera, light, mic, and mock up your content.
HOW TO PROMOTE
If you don’t see success soon, chances are you’ll give up. There are many hurdles involved with producing videos regularly. And luckily there are many tips to make sure you’re on the right path and succeed as fast as possible. You need to optimize your content, thumbnails, titles, description… and boost your videos with a launch team and some paid ads.
HOW TO CONVERT
But even after you hit the “upload” button you’re still not done. You need to understand how YouTube will deliver organic traffic and how LinkedIn will generate referrals. And then, you have to think how to put them through a funnel to nurture them with more video content. Stay top of mind and keep adding value… until your audience needs your services.
Schedule a call with our Thought Leadership specialists to discuss how you could demonstrate your expertise & add value to your audience
More Video Content Ideas
Turn your blogs to videos… for 2 great reasons: a) your users aren’t reading anymore (even more so as they’re increasingly shifting to mobile), and b) video has 50x the chance to rank organically on Google’s front page results
Thought leadership interviews: B2BNXT.com interviews B2B experts to connect with channel partners, demonstrate thought leadership, and establish authority by association.
Thought Leadership value-adding video “How to add value to clients”: 3 of the best tips from my favorite books. You don’t have to always talk about your services. Truly focus on your audience and add value without any mention of what you do.