So, you want to do more video content marketing for your business, but WHERE are you going to come up with great content ideas?

If you’re SERIOUS about video content marketing, you want to be publishing at least one video a week that’s at least 2-3 minutes long.

When we talk to owners of successful business YouTube channels, they set goals for themselves to publish 90 videos in 90 days, or 100 videos in 1 year.  That’s A LOT of videos.  So, where do they come up with topics?

 

Here are 7 ways to help you build your content list.

And each way can give you dozens of ideas. So, you’ll never be short of content topics.

 

1. Listen to your clients

The best and easiest source for video content ideas for your content marketing is to listen to your clients or listen-in on your sales calls.  What questions do you get… what pushback or objections do you hear?

These are GREAT topics because you know they’re top of mind with your audience.  They are TELLING you what they want to know more about from you.

When you address these questions with video, you can always follow up with them and share the video.  And eventually, all these videos could be housed in a mini Academy that you can host on your site using a platform like Teachable or Thinkific or Podia.

 

2. SEO/keyword research tools

Another great source for content ideas is to use traditional SEO/keyword research tools like KWFinder.  Enter some keywords to see what your audience might be searching for.  Or enter your domain to see what keywords you’re ranking for, and what’s the top-ranking content for those keywords.

By the way, if you can’t come up with great keywords, just steal ideas from your competitors.  Another way is to go on spyfu.com, enter your competitor’s URL, and it will spit out what keywords they’re ranking for – both organically and for paid ads.

Now go back to KWFinder and enter these keywords one by one.  KWFinder will show you the monthly volume for these searches AND how competitive it would be to rank on the front page, which often gets around 90% of the total search volume.

Whenever you see lots of traffic and low competition, you’ve hit the jackpot.  But that’s very uncommon…. Still, even if there’s high competition, with video you can leapfrog that competition.  Research shows that video has 10x the chance to rank than blog posts. So, you can think of video content as your shortcut to the front page of google organic search results and all that juicy search volume. 

Next, you can look on KWFinder on the right, where it shows you the 10 top-ranking blog posts for each keyword.  And that’s where you can start getting ideas for content.  Maybe there are articles where you have a different take, or trends you can talk about. 

 

3. BuzzSumo

You can use BuzzSumo to do some competitive research.  On BuzzSumo, again you can put some keywords or domains of your competitors and it will spit out their most popular blog topics, and what traction they got for each of them.

So, you can see what’s already working, what topics your competitors are covering, and learn from their experience and research.  Then, you can talk about the same or similar topics in your videos.

 

4. Ubersuggest

Use Ubersuggest for some more competitive research.  Here again you’ll see all the blog posts of your competitors, how they’re doing, what keywords they’re ranking for, and where they’re getting traffic from. So, you’re reverse-engineering their entire SEO strategy, and you can use it to your advantage.

The strategy is: Create better / longer posts, in video format so they get extra ranking points, and then you can even reach out to the people who are linking to your competitors and tell them you saw they’re linking there and you have a great video they might be interested.  That’s a lot of manual work though…  There are some great tools to help with that but it’s probably better to hire someone on UpWork to start doing this backlinking work for you.

 

5. LinkedIn feed

Look through your LinkedIn feed, but with a purpose.  The goal is to see WHAT people are talking about, WHAT topics they’re engaging with… and see if you have any insights or a different take on the topic.

Maybe you’re already commenting on LinkedIn posts to share your thoughts.  Take these thoughts, turn them into video, and then go back and share the link to the video in that discussion.  It’s a great way to both add value AND get engagement.

Also don’t ignore LinkedIn groups.  Maybe you’re on a LinkedIn group for marketers, or sales managers, or a group specific to your industry.  Look through the discussions and you’ll get some great content ideas right there.

 

6. Your own team experts on certain topics

Look inside your company to your own team.  Who are experts on certain topics?  Ask each of your SMEs to come up with a list of educational topics.  And then, you probably don’t expect them to sit down and write scripts.  But what you CAN do is have another person from your team – or an outsider – get them to interview these experts.  And you’ll come up with at least 5-10 videos from each interview.

 

7. Interview other experts

And finally- keep tabs on people you’d like to interview.  Look for experts targeting the same audience as you and do a collaboration where you interview THEM in order to add value to your audience AND showcase their expertise.

The more experts you bring into the fold the better, because you can tag them on your videos, and they can share your content with THEIR audience.  Who knows, you may even build channel partnerships as you get to learn more about each other’s business.

With these 7 tactics, you will be coming up with tons of ideas for your video content marketing.  Keep an active list of them in a Google sheet or an Airtable database and keep adding.  Maybe you get ideas from reading an interesting article or noticing a trend in your industry.

And then – execute!  Because the time to get started with video content marketing is TODAY… right now!