Many Service businesses rely on live conferences and 1-on-1 meetings in order to win over clients. But what can you do when conferences are on lockdown, people can’t travel as easily, and companies aren’t doing meetings anymore?
Generate Leads: 5-step framework for lead-gen with video
You may hear “Just start posting videos, so people get to know-like-trust you”. While this is good advice in principle, unfortunately it’s not that simple. If you don’t have a strategy in place and you just start posting videos, you will end up wasting your time. You won’t get any results… And you WILL give up.. Here’s a framework to take a more scientific approach to generate leads and awareness with your videos.
Why turn your blog posts into Videos
Should you join a LinkedIn Pod?
Why I signed up for another LinkedIn outreach platform
What content should you be posting on LinkedIn to grab attention?
How does Video Content Marketing Work
Here are some quick tips on the basics you should know in terms of executing a successful video content marketing strategy. 1) How to come up with the right content, 2) Post consistently high-quality content, 3) Prime the pump for success, and 4) How can you send a preliminary positive signal to YouTube's ranking algorithm.
WHY video content marketing works
PR without a video strategy is so “last decade”
One leg of the PR stool is helping clients demonstrate their thought leadership in their industry. It's one of the best ways to connect authentically with their audience, benefit from free coverage and develop channel partnerships in video content marketing is a great way to demonstrate thought leadership, but some PR companies have fallen behind by not offering video content marketing as an integral part of their client's PR strategy.
Video content marketing fundamentals: How to look good on camera
We all know that video content is king. They say 80% of internet traffic is video. So, you need to get on that video train, but video is intimidating, right? It's public speaking, but it lives on forever. Here, I’m going to share some tips from my 20-year career as a news anchor to help you get started with video content marketing, and make sure that you look authentic and engaging when you’re on camera.