One leg of the PR stool is helping clients demonstrate their thought leadership in their industry. It's one of the best ways to connect authentically with their audience, benefit from free coverage and develop channel partnerships.
Video content marketing is a great way to demonstrate thought leadership, but some PR companies have fallen behind by not offering video content marketing as an integral part of their client's PR strategy.
And, even when they do offer video, only the best PR firms take into account SEO optimization. Those are the PR companies you want to work with. These companies can translate your strategy and secret sauce into a video channel to help you clearly stand out in your industry.
1. How to start with video content marketing
It all starts with identifying a core value. What do you stand for or what do you want to be known for in the industry? Then do keyword research to identify relevant topics that are top of mind for your audience and start publishing videos regularly on these topics. Post at least once a week. Crowdsource your content with expert interviews. And don't forget to promote your content because build it and they will come, just doesn't work.
2. Build your promotional strategy
You need a promotional strategy in place. One that typically involves: 1) a launch team and 2) paid ads. (for more info go to https://youtu.be/G_lPojd6T0M?t=82 or https://boardstudios.com/blog/how-does-video-content-marketing-work)
Video content marketing strategy can help you grow your visibility, humanize your brand, and get your clients to know, like, and trust you. It's not surprising that many growth experts now call video the best way to grow a business.
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