Here are some quick tips on the basics you should know in terms of executing a successful video content marketing strategy.
1. How to come up with the right content
You don't have to reinvent the wheel with some careful SEO keyword competitive analysis. You can identify topics that already resonate with your target audience.
Look at competitor's blog posts and use tools like KW finder and Uber suggest for some competitive intelligence. Your competitors have effectively done a lot of research for you, and you can see which topics get more traction than others. So you can focus on those topics or series initially, and of course, make them your own by injecting your expertise or offering a different perspective.
2. Post consistently high-quality content
There's a debate as to which is more important. Frequency versus consistency versus quality. Well, let's end the debate right there. Quality trumps all. That's because if your videos are high quality and also optimized for click through, meaning an optimized thumbnail and a title. Then when YouTube shares your videos on other people's feeds, they will click through and watch them.
If that happens, YouTube will continue sharing your content with people outside your circle. That's growing your reach rapidly and for free. This can be the difference between getting hundreds of views on your video to 100,000.
3. Prime the pump for success
Unfortunately, it's not true that you will post it and they will come, especially when you start and you post your first few videos, you'll hear the proverbial crickets. You have to put some effort behind your promotional plan. As soon as you post a video on YouTube, the clock starts ticking.
Its ranking algorithm needs to see that people are searching for and watching your content. That will indicate that your content is: a) relevant to your keyword and b) valuable to your audience.
So how can you send a preliminary positive signal to YouTube's ranking algorithm?
Have your launch team ready. That can be your team, your employees, your friends. As soon as your video is uploaded, ask them to search for your keyword. Scroll down as much as needed until they find your video, and then watch, like, and share it.
Next, you can spend a small budget to pay for some initial traction for your videos. $25 or $50 can you do approximately 500 to 1000 views.
Especially if your channel is new. This can increase the legitimacy of your channel. So organic viewers are more likely to subscribe and watch some of your other videos.
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