Here are some quick tips on the basics you should know in terms of executing a successful video content marketing strategy. 1) How to come up with the right content, 2) Post consistently high-quality content, 3) Prime the pump for success, and 4) How can you send a preliminary positive signal to YouTube's ranking algorithm.

There are three main reasons why video content marketing can be considered a white space opportunity and why it really works: 1) Very few companies are doing it. 2) Even fewer companies do video content marketing right. 3) Video can be expensive, but it doesn’t have to.

One leg of the PR stool is helping clients demonstrate their thought leadership in their industry. It's one of the best ways to connect authentically with their audience, benefit from free coverage and develop channel partnerships in video content marketing is a great way to demonstrate thought leadership, but some PR companies have fallen behind by not offering video content marketing as an integral part of their client's PR strategy.

Of course, who doesn't want an extra 20 leads a month? And if you're a B2B services business, LinkedIn is the perfect platform for lead gen. So all these lead gen services sound very appealing, but if you've tried any vendors promising 20 leads per month in the past and you've been burned, join the club.

If you're a B2B services business looking to build a pipeline of high ticket clients, video podcasting is the biggest untapped opportunity right now. A video podcast is the best and most cost effective way to expand your audience, add value so they like and trust you, and demonstrate your thought leadership.

Promotion. This is perhaps the most important and often most overlooked part of your video content marketing strategy. What you don't want to do is spend all this time, money, and effort to produce lots of videos with great quality content, but then they fall flat because you simply upload them.

With these tips. You're already way ahead of more than 90% of the YouTube channels out there. Even the more successful ones, that's because no one has been paying attention to YouTube SEO, which is relatively new and became much more important as Google started indexing more and more videos and showing them on organic search results.

This video is the 6th one from a series of videos where we explain how we work with our clients to produce and promote their videos for content marketing, in 7 steps. In the previous video, we talked about the 5th step: EDITING YOUR VIDEOS. In this video we are going to talk about the 6th Step: POSTING YOUR VIDEOS. When you post a video, you want to take into account three things.

If you're doing content marketing but still haven't figured out video, you're living most of your chips on the table. And if you're still wondering “How exactly can video take my content marketing to the next level”, here are just four of the many reasons why you can't ignore video any longer.

This video is the 5th one from a series of videos where we explain how we work with our clients to produce and promote their videos for content marketing, in 7 steps. In the previous video, we talked about the 4th step: CAPTURING YOUR CONTENT. In this video we are going to talk about the 5th Step: EDITING.