This video is the 5th one from a series of videos where we explain how we work with our clients to produce and promote their videos for content marketing, in 7 steps.
In the previous video, we talked about the 4th step: CAPTURING YOUR CONTENT.
In this video we are going to talk about the 5th Step: EDITING. Once we record all the content, we then spend a lot of time going through it, time stamping it and editing it into coherent individual videos. The next step is to spice up these videos because just looking at a talking head can get a bit boring. At a minimum, we do fast cuts, which everyone's used to anyway.
They make the video feel much more dynamic because they add some motion to it. Next, we can add captions at the bottom of the screen. Add color text to highlight key points and draw the viewer's attention, incorporate stock footage to break up the talking head style video, and even add custom graphic overlays while the person who's talking on camera. It all depends on your budget and the speed of your editing team. The more you do to upgrade your video, the better. But it's a better idea to start small budget and upgrade as you go.
You don't want to be investing too much early on because there's a learning curve for the ranking algorithms to pick up your channel and start promoting your videos, so it will take some time to see results and you don't want to blow your budget without getting much in terms of results, or you may get discouraged or it may get difficult to justify the investment if you're not getting the ROI you expected. So start small, wait to get traction, and then double down. As long as you have a minimum level of quality, which is fairly easy to achieve, you're good to go.
Just make sure you have a decent sound with a live mic and HD camera and good lights. Remember, the goal is to deliver one video per week so it can be uploaded on your YouTube channel and shared on LinkedIn.