There are three main reasons why video content marketing can be considered a white space opportunity and why it really works.
1. Very few companies are doing it.
Most companies are running pay-per-click ad campaigns and published blogs and white papers. That's because the barriers to entry in these media are very low.
Whereas video is a big hurdle for most companies. They think, how do we do it? How do we use it? How do we track ROI as a result? Only a tiny fraction of them do video content marketing, and if very few competitors are doing video content marketing, that's exactly where you want to be.
2. Even fewer companies do video content marketing right.
That's because it requires new skills of most marketing teams don't have, video is very different than general content or advertising campaigns, and if you don't do it right, you can easily blow through your budget without measurable results. The outcome? You nix your video initiatives because they look like a money losing endeavor and you can't justify the investment.
3. Video can be expensive.
That's because it's typically done haphazardly without a proper plan in place without a promotional strategy to support it. And without a streamlined process to control production costs. Most companies end up producing a few videos that cost too much and don't get any support. So, they don't reach the right audience. Eventually they give up and the video channels fizzle into oblivion.
But video for content marketing does not have to be expensive.
1. You can plan ahead, pick the right topics that your audience already searches for.
2. Batch produced with good enough quality and set up and
3. Don't forget to promote. There are many simple ways to boost your video ROI, and you should start seeing tangible results within months.
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