This video is the 4th one from a series of videos where we explain how we work with our clients to produce and promote their videos for content marketing, in 7 steps.

In the previous video, we talked about the 3rd step: DRAFTING YOUR CONTENT.

In this video we are going to talk about the 4th Step: CAPTURING YOUR CONTENT – If you’re in a studio, you should schedule a half-day and plan to record 12-20 videos in one batch.  That’s because going to the studio will feel like a hassle and it takes you away from your day-to-day.  With video content marketing, you have to stay consistent over a long period of time, so you want to make the process as streamlined as possible.  You have to remove all the hurdles, or it will be too easy for you to give up, and then all the effort you’ve put in until that point would go to waste.

We work with clients who come to our studio, which is best for results because we can have a green screen and teleprompter for scripted videos.  For clients who are remote, we either use the scripts and hire an actor to deliver on their behalf in our studio.  Or we schedule a video interview using Skype once every 3 months, where we interview your brand ambassador on the topics we’ve selected and refined, and we ask follow-up questions to dive even deeper in some topic areas.  The goal is to capture as much content as possible.  And the interview process if by far the most efficient way to capture a lot of content, without requiring much preparation from the client side.

The ideal length for a video on YouTube is in the 3-5 minute range.  For LinkedIn it’s better to go a bit shorter but 3-5 minutes is perfectly acceptable.  You can post the whole thing - natively always, in order to get the broadest distribution on the platform, otherwise you get penalized if you simply paste a link from another platform - or you can post a teaser, shorter version of your video.

So if you’re targeting on average 4-minute videos, you should target to spend about 3 times as much time talking to the camera.  Because sometimes you may go off on a tangent, or you may make some mistakes and need a retake, and a lot of the content will end up on the chopping block when editing anyway.  So if you want to record at least 12 videos x 4 minutes each that’s around 45 minutes, so you should plan to spend at least a couple of hours creating content.

Board Studios helps B2B/Services businesses grow their video presence and has been selected as New York’s Top Video SEO agency by Design Rush.