Newsletter-Issue #23 Subscribe at digest.boardstudios.com

Casey Graham, CEO of Gravy, is posting on LinkedIn regularly. He has 11k followers and his posts consistently get 80+ likes and ~10 comments.

Casey Graham “I Build Leaders That Build Companies”

Gravy is the secret sauce to recurring revenue retention for businesses with subscriptions and memberships.

How does he get such a great engagement on LinkedIn?

He focuses on building his “personal brand” and therefore builds a following of people who like his message. He NEVER talks about what he is selling. Why? Because LinkedIn is “social” media, not a selling platform.

So, with each post, you should try to share your personality and ideas. And, it works best when you start with a contrarian statement, e.g., “I wouldn’t want me as a boss”. Grab attention and start a conversation.

What happens is that people who engage with your content become curious about you. They research and learn what your company offers. And that’s how you stay top of mind. When the time comes, they reach out to you.

For Gravy, these LinkedIn posts translate into real revenue (closed deals) and free recruiting, which amounts to $100K+ in annual cost savings since they don’t have to hire recruiters.

Check out Casey’s posts for inspiration on what YOU could be writing about…

Read Next:

➤ Why I Signed Up for Another LinkedIn Outreach Platform
➤ Should you join a LinkedIn Pod?