An Interview with Jasmeet Sawhney

Jasmeet: I think video is really getting at... I should say the spot it should have gotten earlier because it's at a stage where you have a lot of written content out there and video content just requires more investment. So not as many people are doing it. It requires a lot of time and a lot of skill that people do not have. So it's kind of an advantage at this point even though there's lots of video content right out there. So one is it has an advantage if you are doing video at this time, right? What says doing blogs and write papers and so on. The other aspect is I think the consumer of this content, all this content is now very well tuned to watching these videos all the time, right?

So the amount of consumption that YouTube has, it has. Yeah. It's more than anything else, right? Every, everyone has gotten very comfortable watching videos. If they are the right timeframe... If it's not too long or too short, I think it works really well.

Kosta: And as you know, we're helping a lot of people be their YouTube channels, and their video presence on your game in YouTube. But a big push back sometimes when we're talking to new people coming in is how do I know that it's going to work for me? How do I know it's worth it? You guys seem to be convinced because you're investing heavily in that area.

Jasmeet: Yes.

Kosta: What makes you so committed to video? I guess.

Jasmeet: One of the things that we really want to do is create content that's valuable for our customer, right?

Jasmeet: It's not about, you know, we want to publish something and we want to get out there. I think it's looking the other way around and seeing what our customers really need, and how do we deliver that. Right? On the same lines, we're also looking at podcasts, right? Because everyone has a commute time and you know, we are... I live in suburb, I commute like 20, 25 minutes every day or more on one side. So all of our customers are no different. Right? So it's about when do they have time to consume something valuable that's going to help them in their day to day job. Right? If we have that perspective, these different mediums come natural, right? So video has picked up anyone. I watch videos a lot, whether it's what I'm working out whether I'm, doing something else which does not require my hands will be used. I just watch video. So it is a medium that has picked up. So it's more about what customers need and if they have time to watch that or listen to that, well, we are trying to cater to that.