In this video, you’re going to learn WHY video content marketing is a unique, untapped, or what we call a “white space” opportunity.

Everyone wants to do video, which is practically the only way these days to get on the front page of Google search results.  But very few companies do it because of 3 reasons: it’s expensive, difficult to figure out, and a pain to execute.

First, let’s talk about the expense.  You wake up one day and you say: I want to do more video for my business.  Great! Now you have to find a videographer, book a studio, pay for equipment rentals… and on the day of the shoot, you waste more than half your time staring at the videographer and their crew – which you pay for, of course – set up and dismantle the equipment: camera, lights, sound… they all take a lot of time to figure out.  And god forbid something goes wrong – the whole day is ruined and you may have to pay all over to go back and re-shoot!

It will cost you thousands of dollars for something like this.  And from my experience, the first go-round you won’t be ready, you’ll make mistakes, things won’t look the way you want them to… so you’ll HAVE to redo much of it.

But for video content marketing to be effective, you have to put out 1 video that’s 5-10 minutes long every week.  And there’s no way you can afford that or get a decent ROI with that setup. So video is way too expensive for content marketing.  Which is why many companies either invest heavily in an in-house team, or they try home-style videos that damage their branding, or they just give up after a few failed attempts.

Now let’s talk about the 2nd reason why your competitors don’t use video: video content marketing is difficult to figure out.  What content should you cover in your videos? How are you going to come up with 50 ideas every year? How are people going to come and watch your videos?

Yes, video is difficult to figure out because it’s a completely different animal than anything else you’ve done in marketing.  OR is it? You can actually leverage a lot of the SEO techniques to figure out the right content. First, look at your blog analytics, find which posts get the most traction, and convert those into video.  Then, look at your competitors’ blog posts and see which ones get the most backlinks. And finally, do an in-depth SEO keyword analysis and “borrow” content from the top-ranking sites for the most competitive keywords that will give you the most traffic.  We’ll include a couple of cool tips on finding the right content at the end of this video.

And finally, the 3rd reason making video content marketing a white-space opportunity is that it’s a PAIN to execute.  Who wants to type up a script every week, set up lights and camera, and take time from their busy schedule? And then the editing…. It WILL take time… it WILL feel like hard work.

So the million-dollar question: how do we eliminate these 3 key hurdles and help you outpace the competition?

First, on the expense front.  We’ve figured that you can cut costs dramatically by moving from a variable to a fixed-cost model and driving up utilization.  Which is fancy-speak for: we set up our own full-time video production studio, where we’ve set up all the equipment in advance, and we’ve come up with super-streamlined processes.  So our clients come in, have their perfect scripts already on the teleprompter, read them, and have a bundle of videos waiting for them the next day, which they can drip through their social media over months!  Think about that: you come in for a couple of hours and get your content for up to 3 months in one sitting.

Then, let’s move on to coming up with the content ideas: we have all the tools and expertise to do in-depth SEO and competitive analysis in order to come up with the right content topics that will resonate with your audience.  We want to take the guesswork out of your video production. We don’t want you to produce videos that MAY work. The work has already been done for you by your competitors, and much of the content is already out there. So we don’t have to reinvent the wheel here.

And finally, we’ve developed streamlined processes to DEVELOP the content.  Once we have the topics, we can interview you remotely or you can record your thoughts on a voice memo app on your phone.  Then we transcribe them. You can edit and enhance them, or have one of our writers edit it for you. And on the day of the shoot bring a few shirts or ties and we can batch-produce tons of content.  You don’t have to worry about a thing… we’ve thought of EVERYTHING!

It’s all about creating high-quality, engaging content in the most efficient and cost-effective way possible.  Your competitors just can’t come close to our setup.

And now for that tip on figuring out the best content to produce.  You can use a tool like KWfinder, which is perfect for SEO analysis.  You plug in one of the keywords you care to rank for, and it gives you tons of similar phrases and suggestions.  For each one, it shows you the monthly search traffic, and how difficult it would be to rank on the first page of Google search results.  Normally, an SEO company would advise you to go after the long-tail, low-traffic keywords because the competitive ones are super-difficult to rank for.  Instead, with video, you can now go after the really juicy keywords that you’ve always wanted to target, and leapfrog the competition. On the right side of the keyword results page, KWfinder also shows you the top-10 ranking pages for each keyword.  From there, you can see what topics work best and you can do your research on content. Make that content your own, and get tons of free, organic traffic to your site!