You only have so much time and energy throughout the year, so you may have to be strategic about the events you choose to attend. With so many options, what type of event is right for you?

Are you looking to gain more industry insights? Then a conference might be the right fit for you. Do you care more about networking with as many like-minded peers as possible? Check out a convention.

There are 2 key elements in every explainer corporate animation: the script and the creative. For the creative, you need to review the portfolios of many production companies and go with the one that feel is right for you. However, what’s much more difficult to assess is their script writing capabilities. And this is where most explainer videos fail.

First it was SEM, then SEO, digital marketing, content marketing… now the key to growing a B2B company is Thought Leadership. Because it builds awareness, credibility, and trust with your audience, perhaps in the most sustainable and long-term way.

So how can YOU become a thought leader? Here are 4 of the best ways, along with tips to help you maximize your ROI.

You’re already sold on the idea that you need an explainer animation to take your business to the next level…

Besides, your website visitors have all but given up reading any text (have you noticed how fast millennials scroll through a page these days?), and you’re tired of bidding up keywords to buy Google search traffic.

Instead, you can engage potential clients with a compelling video and convert them into strong sales leads.

You’ve probably heard that goldfish have a 9 second attention span. Well, consumers’ attention span is even shorter at 8.25 seconds (compare that to 12 seconds back in 2000, those were the days…).

Video is when you’re using a camera, animation is when you don’t. So if you have an actor on-screen or an overhead camera recording something happening, those are videos. Animations are produced digitally, and typically involve: first- the production of art files, and then- post production.

One of the biggest problems of video is that it’s expensive to change, so you want to make sure you get it right the first time. What does it mean to “get it right”?

Primarily, to make sure that your value proposition will resonate with your target audience. It’s the first 5 seconds of the video, where you have to grab your viewers’ attention. It’s the opening that lets viewers figure out exactly if the rest of the video is worth watching.

B2B sales processes have been evolving: from cold calling to cold emailing, from BANT to GPCT, from features to benefits, from text to value-added content.

What’s the next frontier? How can you differentiate yourself, connect with your audience in a new way, and command their attention?