Hi. So welcome to another YouTube channel case study.

So far in our case studies, we've mostly looked at individuals, real estate agents, financial advisors, marketing experts, people who've been using YouTube channels as a way to connect with their audiences and grow their businesses.

Now the thing is about YouTube is anybody can use it, from the individual all the way up to the large company. So in this case study, I wanted to shift the focus from the individual to the company. Are there companies out there that are using YouTube channels successfully to grow their business, connect with their audiences?

Hi. In today's video we're going to be looking at how a digital marketing strategist, Adam Erhart, is using a YouTube channel to grow his audience and to connect with potential clients. The first thing we notice when we look at this channel, first of all, he's got a really great header. That header is really important. I repeat this a lot, but this is the first impression people get. Right away they'll land on your page, and this is the first thing they're going to see. So make sure that your name is there. Make sure your logo is there. Make sure that you can connect on all the different channels. So here he's got his website, he's got his Twitter account, Facebook, Instagram. He also has a promise. He's promising us new marketing strategy videos, three times a week. So I know that if I stick around or if that I subscribe to this channel, I'm going to be getting tons of content. Three videos a week, that's a lot. He must be really invested into this channel.

Hey, so in this video we're going to take a look at how a business coach is using a YouTube channel and video content marketing to provide value to his audience and to connect with potential clients. So the channel we're looking at today belongs to Coach Sean Smith, who is basically a coach for business coaches. So he provides content that can help business coaches build their businesses. So the first thing we'll look at are a few numbers. So Coach Sean Smith's channel has 11 point 118,000 subscribers and he's been posting on YouTube since March, 2008. But as you'll see, we're going to look a little bit at the evolution of his channel over those 10 years or almost 11 years at this point, and you're going to see that there is definitely an improvement over time, which is actually something really important that we're going to talk about a little bit later.

Hey. So, in this video I want to show you how a wealth advisor is using a YouTube channel and video content marketing to provide value for her audience, as well as potentially connect with new clients. So the YouTube channel we're looking at today belongs to Susan Daily. She's a CFA based out of Canada, and she's been posting on YouTube for the past two years since June, 2016. In that time, her videos have had over 500,000 views, which means that people are paying attention and people must appreciate the content that she's putting out there.