In this video we're going to talk about video content marketing and a very efficient process to batch produce videos for your company's YouTube channel, which you can grow into a longterm asset that generates organic traffic and clients.
Finally, step seven is promotion. This is perhaps the most important and often most overlooked part of your video content marketing strategy. What you don't want to do is spend all this time, money, and effort to produce lots of videos with great quality content, but then they fall flat because you simply upload them. Unfortunately, video is already competitive enough that it's not enough for you to post it and they'll come. So how can you prime the pump so to speak? You need a launch team in place. That can be 10 to 20 of your employees or even better your entire team. As soon as the video gets posted on YouTube, the clock starts ticking and the ranking algorithm needs evidence that your video is indeed relevant for your chosen keywords.
So you share your keyword with your launch team and they go on YouTube, search for that keyword, scroll all the way down until they find your video, and then they watch the entire video like it and share it. There's some debate about spending money to advertise your videos in order to get some views, but where the most successful business YouTuber persons net out is that it's a good idea, especially for the younger channels. So after your launch team has done its work, then you go on AdWords and you spend something in the neighborhood of 30 to $50 per video in order to pay for views. These can be highly targeted views since you're not trying to spend a big budget on them and that money can get you around a thousand views or so. That way your channel immediately looks more legitimate to organic traffic that gets exposed to it.
Instead of seeing your videos only getting a hundred views and they're more likely to subscribe since it looks like your content is already resonating with others too. And finally post the video on your LinkedIn feed and ask your team to like, comment and share your videos on that platform as well. If you're building a corporate brand with more animated content, it's probably best to post on your corporate LinkedIn profile and share through your team's personal profiles. But if you have a brand ambassador, it makes sense to post on their personal profile and then share on your corporate profile and other team members profiles.
Ideally, you should consider building a personal brand around each of your team members because that will expand your reach dramatically and build an even more authentic relationship with your audience. So this is the entirety of our seven step production and promotion strategy for our clients video calls and marketing. Of course, we often come up with custom plans depending on our client's goals and budgets, but the overall framework stays pretty much the same. Let us know if you have any questions or would like help setting up, developing or even executing your own video content marketing strategy.