"Video doesn't work for me!" - 9 times out of 10, it's because you didn't start with a plan.
That said, a video strategy isn't about over-complicating things. Simply answer these questions and you'll be far ahead of the game:
- WHY do you need a video? This determines the type of video(s) you need: explainer vs demo vs education vs thought leadership vs interview vs testimonial vs course
- HOW are you going to get the video in front of your audience? Answering the first question determines you approach here: on which channel(s) to post, how to share, how to boost, etc.