Video Content Marketing

Video Strategy: Why you need one

"Video doesn't work for me!" - 9 times out of 10, it's because you didn't start with a plan.

That said, a video strategy isn't about over-complicating things. Simply answer these questions and you'll be far ahead of the game:

- WHY do you need a video? This determines the type of video(s) you need: explainer vs demo vs education vs thought leadership vs interview vs testimonial vs course

- HOW are you going to get the video in front of your audience? Answering the first question determines you approach here: on which channel(s) to post, how to share, how to boost, etc.

How Video works on LinkedIn and YouTube for Lead Generation

If you’ve been following me for a while, you know that I’m advocating producing video content, a great value adding content for your audience, to connect with them authentically. In a previous video, I covered how to come up with great content. And now I want to share how video content works for lead generation, because you may be wondering, okay I’m posting on LinkedIn, I’m posting on YouTube, how are my prospects going to find out about me and connect with me?