You’ve probably heard that goldfish have a 9 second attention span. Well, consumers’ attention span is even shorter at 8.25 seconds (compare that to 12 seconds back in 2000, those were the days…).

Video is when you’re using a camera, animation is when you don’t. So if you have an actor on-screen or an overhead camera recording something happening, those are videos. Animations are produced digitally, and typically involve: first- the production of art files, and then- post production.

One of the biggest problems of video is that it’s expensive to change, so you want to make sure you get it right the first time. What does it mean to “get it right”?

Primarily, to make sure that your value proposition will resonate with your target audience. It’s the first 5 seconds of the video, where you have to grab your viewers’ attention. It’s the opening that lets viewers figure out exactly if the rest of the video is worth watching.

B2B sales processes have been evolving: from cold calling to cold emailing, from BANT to GPCT, from features to benefits, from text to value-added content.

What’s the next frontier? How can you differentiate yourself, connect with your audience in a new way, and command their attention?