This is the final video of a 3-part series on identifying your best clients and then getting more of them.  By now, you have a list of your best clients, and you have expanded that list with their competitors.  These are your ideal target companies. 

This is a 3-part series of videos. In our 1st video we discussed how to identify WHO are your best clients.  Now in this video, the 2nd part of the series, we focus on WHERE to find more of these ideal clients.  And in the final video, we focus on HOW to reach them.

Most B2B owners I speak with are the same: they’ve never force-ranked their clients from best to worst.  I put myself in that bucket too, until about a year ago.  When a business coach recommended THIS approach: identify your best clients, so you can get more of them!

If Adwords pay-per-click is one of your primary traffic acquisition channels, then you HAVE to look at what video has to offer.

Think about it: you spend a major part of your marketing budget to get potential customers on a landing page. And you’ve A/B tested and optimized that page, but you’re still getting high bounce rates and wish you had higher conversions.

That’s because, no matter how great your copy on the landing page, only a tiny fraction of your traffic will bother to read it. Whereas they’re much more likely to engage with a video.

The key to growing a B2B company is Thought Leadership. Because it builds awareness, credibility, and trust with your audience.

Everyone says “you HAVE to build an email list!”  Of course, to do that, you need a blog or newsletter… and it takes a long time to get traction (forget about results;)  That’s a BIG time and money commitment for your company.

So I wanted to share OUR experience between our email list and our YouTube channel, to help you figure out what’s worth more to you.

The best-performing websites these days have great copy and an explainer video above the fold.  The combo works great, and the video should help improve the site’s SEO and conversion rate. However, I still think that there’s a huge, missed opportunity here.  Though it doesn’t work for every business, of course. What if, instead of an explainer video, next to your compelling copy, you had an educational video that’s 3 to 4 minutes long?

For your landing page, digital ad, and video to be successful, you need to communicate a compelling message to your audience that’s succinct and effective. We surveyed sales consultants and growth experts and distilled their insights.

We’re seeing more and more companies across verticals leverage the power of video. Clients don’t read emails or websites anymore. But they watch video. But not ANY video. Traditional videos include: product/demo videos, testimonials, and company overview or culture videos. Your clients don’t watch these types of videos. You’ll see on YouTube channels that they typically get <100 views. So WHAT video works?

Video advertising is a powerful customer acquisition channel that’s often overlooked. The most common barriers are…