When you get started with video, you face three main hurdles. Do I have the right equipment setup? Will I look good? How do I come up with the right content ideas that will resonate with my audience? And then, how do I promote it to get the most out of it.

Everybody says vanity metrics are not important, and I get that. You shouldn’t focus on clicks or views or likes or shares, unless it’d translate into real results. But when you’re building a channel and a presence on YouTube, vanity metrics are important and where I should focus more on them than anything else.

In this video I wanted to talk a little about how do you produce value adding content because everyone says stop selling, start educating adding value adding content. The natural question is, okay, how do I do that? What is value adding content? How do I come up with that?

Getting started, finding the right content and promoting your new channel are the 3 problems most people face when starting their YouTube channel. Learn how we can help you.

The most common situation we come across – by far – is that a company calls up an agency, gets a video, and then… crickets! That happens when there is no video strategy.

In this series of Video Content Marketing mini case studies, we take a look at specific channels by great companies and thought leaders, and see what we can learn from what they’re doing with their video content.

In this series of Video Content Marketing mini case studies, we take a look at specific channels by great companies and thought leaders and see what we can learn from what they’re doing with their video content.

Bain & Company started posting videos on YouTube 9 years ago!  That’s a long time, and kudos to them for getting on trend of Video Content Marketing so early on.  Most companies, even those that are focusing on marketing have only recently made the jumped in the last few years.

If you have a video and don’t know what to do next follow these steps.

Top companies putting an growing amount of their resources behind Video Content Marketing?  I’ll highlight 3 reasons but there are probably more.