TIPS ON HOW TO LEVERAGE THE POWER OF VIDEO
Cutting edge companies are wising up to the idea that customers don’t read anymore, so they need video. And in order to get a return on their investment, they need a video strategy.
You need an optimized YouTube channel, video ads, and a constant stream of videos in order to engage audiences properly, stand out from the competition, become an authority in your field, and build trust.
Even if you tried, you couldn’t miss hearing the experts pound their fists about the importance of video. Hubspot’s Inbound 2018 conference was all about video, companies are building their businesses on YouTube, and experts across marketing channels pick YouTube as the #1 means to establish thought leadership, build trust, and win new clients.
Advertising is over-saturated so costs keep going up so the more forward-thinking companies are shifting towards content marketing. They invest heavily in great content but have trouble engaging their audience with it, so the ROI there is longer-term. The solution is video but it can be very expensive. If you figure out how to do it cost-effectively and have a strategy behind it to boost your video ROI, then you can be the clear winner!
Video is NOT a silver bullet. So don’t use video to solve a problem. Use it to SCALE a solution!
Time and again we get inquiries from folks who need video urgently. But upon further investigation we advise them against investing in video. They’re not ready yet. And if they get a video, it won’t deliver the results they expect.
