The best-performing websites these days have great copy and an explainer video above the fold.  The combo works great, and the video should help improve the site’s SEO and conversion rate. However, I still think that there’s a huge, missed opportunity here.  Though it doesn’t work for every business, of course. What if, instead of an explainer video, next to your compelling copy, you had an educational video that’s 3 to 4 minutes long?

For your landing page, digital ad, and video to be successful, you need to communicate a compelling message to your audience that’s succinct and effective. We surveyed sales consultants and growth experts and distilled their insights.

We’re seeing more and more companies across verticals leverage the power of video. Clients don’t read emails or websites anymore. But they watch video. But not ANY video. Traditional videos include: product/demo videos, testimonials, and company overview or culture videos. Your clients don’t watch these types of videos. You’ll see on YouTube channels that they typically get <100 views. So WHAT video works?

Video advertising is a powerful customer acquisition channel that’s often overlooked. The most common barriers are…

Inevitably, every time we speak with a prospect, the discussion gravitates to “what makes you different?” Indeed there are hundreds of explainer video companies.  So we’ve addressed this question many times.  And we wanted to share our approach here because it can be helpful when you consider how to make YOUR positioning stand out.