In this series of Video Content Marketing mini case studies, we take a look at specific channels by great companies and thought leaders and see what we can learn from what they’re doing with their video content.
How to Create A Course to Grow Your Business
Many businesses – especially B2B platforms and services businesses – are increasingly drawn to creating an online course because they’re a GREAT way to demonstrate thought leadership in your industry, build trust with your audience, and offer great value which in turn builds goodwill and gets clients closer to a sale.
Video Content Marketing Strategy Case Study: Bain & Company
5 Tips on how to Promote Your YouTube Video
Video Content Marketing Strategy Case Study: JP Morgan
Use Video to Boost your Adwords ROI and grow your business
If Adwords pay-per-click is one of your primary traffic acquisition channels, then you HAVE to look at what video has to offer.
Think about it: you spend a major part of your marketing budget to get potential customers on a landing page. And you’ve A/B tested and optimized that page, but you’re still getting high bounce rates and wish you had higher conversions.
That’s because, no matter how great your copy on the landing page, only a tiny fraction of your traffic will bother to read it. Whereas they’re much more likely to engage with a video.
4 ways to stand out as a Thought Leader in your industry
Email Marketing VS YouTube Marketing: the value of email lists is going down… fast!
Everyone says “you HAVE to build an email list!” Of course, to do that, you need a blog or newsletter… and it takes a long time to get traction (forget about results;) That’s a BIG time and money commitment for your company.
So I wanted to share OUR experience between our email list and our YouTube channel, to help you figure out what’s worth more to you.