Video Content Marketing 101: all the steps to do it yourself from your home or office

This is the first of a two-part video series, where we focus on helping you do Video Content Marketing on your own, straight from your home or office.  Because the most important thing is to get started right now!

The more you delay getting in front of the camera, the more you’ll regret it.  The longer you wait, the more difficult it will be to get started because at some point your competitors will start doing video content marketing and then you’ll be struggling to catch up.

So, here are the 5 steps you need to follow:

Step 1 is PLANNING: do your SEO / keyword analysis to identify the right content that will deliver value to your audience and results to your business.

Step 2 is PREPARATION: script your videos or at least use bullet points so that you’re comfortable on camera, but also deliver great value to your audience so they subscribe or follow and keep watching your videos.

Step 3 is PRODUCTION: make sure you have at least good-enough quality, edit your video tightly so you don’t waste your audience’s time, and if possible, spice things up a bit with bullet points or lists, slides, and stock photos or video.

Step 4 is OPTIMIZATION: pick your titles and write your descriptions carefully so they have the right keywords - not too broad and not too competitive - so you’ll start ranking higher faster.  Also, make sure you have great custom thumbnails showing the principal’s face and text that includes your keywords.

And Step 5 is PROMOTION: have your launch team ready to watch, like, and share your videos.  Boost your videos with some paid ads for initial traction.  And then, repurpose your video into a blog post and push through platforms like QuuuPromote or Outbrain for maximum impact.