When you get started with video, you face three main hurdles. Do I have the right equipment setup? Will I look good? How do I come up with the right content ideas that will resonate with my audience? And then, how do I promote it to get the most out of it.

Everybody says vanity metrics are not important, and I get that. You shouldn’t focus on clicks or views or likes or shares, unless it’d translate into real results. But when you’re building a channel and a presence on YouTube, vanity metrics are important and where I should focus more on them than anything else.

In this video I wanted to talk a little about how do you produce value adding content because everyone says stop selling, start educating adding value adding content. The natural question is, okay, how do I do that? What is value adding content? How do I come up with that?

Getting started, finding the right content and promoting your new channel are the 3 problems most people face when starting their YouTube channel. Learn how we can help you.

The most common situation we come across – by far – is that a company calls up an agency, gets a video, and then… crickets! That happens when there is no video strategy.

In this series of Video Content Marketing mini case studies, we take a look at specific channels by great companies and thought leaders, and see what we can learn from what they’re doing with their video content.