Hi. In today's video we're going to be looking at how a digital marketing strategist, Adam Erhart, is using a YouTube channel to grow his audience and to connect with potential clients. The first thing we notice when we look at this channel, first of all, he's got a really great header. That header is really important. I repeat this a lot, but this is the first impression people get. Right away they'll land on your page, and this is the first thing they're going to see. So make sure that your name is there. Make sure your logo is there. Make sure that you can connect on all the different channels. So here he's got his website, he's got his Twitter account, Facebook, Instagram. He also has a promise. He's promising us new marketing strategy videos, three times a week. So I know that if I stick around or if that I subscribe to this channel, I'm going to be getting tons of content. Three videos a week, that's a lot. He must be really invested into this channel.
Refining your Video Content Ideas
How to Plan Your Video Content - Video Content Marketing 101
How a business coach uses his YouTube channel to connect with his audience.
Hey, so in this video we're going to take a look at how a business coach is using a YouTube channel and video content marketing to provide value to his audience and to connect with potential clients. So the channel we're looking at today belongs to Coach Sean Smith, who is basically a coach for business coaches. So he provides content that can help business coaches build their businesses. So the first thing we'll look at are a few numbers. So Coach Sean Smith's channel has 11 point 118,000 subscribers and he's been posting on YouTube since March, 2008. But as you'll see, we're going to look a little bit at the evolution of his channel over those 10 years or almost 11 years at this point, and you're going to see that there is definitely an improvement over time, which is actually something really important that we're going to talk about a little bit later.
A streamlined process to produce & promote video content
In this video, we’re going to talk about video content marketing and a very efficient process to batch-produce videos for your company’s YouTube channel, which you can grow into a long-term asset that generates organic traffic and clients.
So, here’s how we work with clients to produce and promote their videos for content marketing, very cost-effectively and with a very streamlined process, which involves 7 steps.
Video Content Marketing 101: all the steps to do it yourself from your home or office
How a wealth advisor uses her YouTube channel to connect with her audience.
Hey. So, in this video I want to show you how a wealth advisor is using a YouTube channel and video content marketing to provide value for her audience, as well as potentially connect with new clients. So the YouTube channel we're looking at today belongs to Susan Daily. She's a CFA based out of Canada, and she's been posting on YouTube for the past two years since June, 2016. In that time, her videos have had over 500,000 views, which means that people are paying attention and people must appreciate the content that she's putting out there.
Video content vs blog: which one’s better, and why?
A blog post may be pore efficient than a video because you can skim through it and focus only on the parts that are relevant to you BUT, HOW are you going to get that text content in front of your audience and get them to consume it? Consumption has moved to mobile, and people don’t want to read on their phones. But they definitely watch a lot of video.
I WANT to do video content marketing BUT… how do I know it’s working?
Starting with video content marketing is one of the hardest things. Not only because it’s tough to plan your content; figure out equipment, production, and editing; and then how to optimize and promote. But also, because you’ll probably start with ZERO views and ZERO subscribers on your YouTube channel. So, you’ll post your first video and… crickets. In fact, you have to post A LOT of videos before you start seeing ANY results.